The feud, in many ways, started with Iger\u0027s tweet.
Florida Republicans countered by passing even more Disney-specific laws, including one that will, for the first time, require state inspection of Disney’s monorail system.
Iger’s missive made it hard for Disney to work behind the scenes on the Florida legislation. It cast a spotlight on Disney’s silence. And it made Disney’s then-CEO, Bob Chapek, look weak.Article content With Iger’s tweet and Chapek’s reluctant entry into the debate, DeSantis suddenly had a massive corporate punching bag as his national brand was growing. He lashed out after Chapek’s statement, saying state policy would be “based on the best interest of Florida citizens, not on the musing of woke corporations.”.After DeSantis signed the education bill into law at the end of March 2022, Disney responded with a pledge to get the law repealed or struck down by a judge.
Iger also gave a sense of how he viewed the fight over Florida’s education bill. He said Disney didn’t need to weigh in on every social issue and there were even times “when I actually believe we shouldn’t.” But he pointed to companies that spoke out on social issues in the Civil Rights era and during World War II. “Those that stood in silence in some ways still carry the stain of indifference,” Iger said.
“Once Disney declared war on Florida’s families,” DeSantis wrote, “it was clear to me that the company’s executives in Burbank had not considered the lack of real leverage that Disney has over the State of Florida.”
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