Some took it seriously and blamed everyone from Starbucks to Democrats. Others felt it...
On Tuesday, a billboard in San Antonio and others across the country promoting “The Chosen” were'Manipulative': San Antonio 'The Chosen' billboard defaced for apparent marketing ploy
On Tuesday, billboards in San Antonio and across the country promoting “The Chosen” were defaced in an apparent attempt to market the first multi-series show about Christ. That left a mix of people on social media outraged – but for drastically different reasons.Others felt advertisers had gone too far, suggesting that they were attempting to emotionally manipulate people by defacing the billboards with a scrawled graffiti message that criticized the show.
But Smith said the campaign wasn't expecting backlash and was working to apologize and explain what happened to its"core" group of fans. The show and company have done little to clarify the stunt on their websites or social media accounts. At 3:33 p.m., a parody video of the devil and a group of students inside a classroom, poking fun at the show and Christianity, was uploaded to the website.
, the show’s director, is reportedly going to explain what was behind the campaign during a streaming event on Wednesday evening. Jenkins is the son of “Left Behind” author Jerry Jenkins."We did make one mistake and that is we did not share our plans with our core fans," Smith said."We should have included them in on this sooner. When we heard from our core audience, they saw the billboards and vowed to protect the show. They wanted to do something about it.
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