In some ways, the Buffs head coach is just like every other college coach, only better at it than most.
Coach Prime treats most players as replaceable; the ones he can’t replace he treats as sons.They say Deion Sanders is all about himself, as if that’s a bad thing. They say he needs the spotlight, as if that isn’t the point. A few days before his University of Colorado football team took on Oregon, on September 23rd, Sanders paced on a stage in the meeting room. “You’re on the tip of everyone’s tongue, you’re the thought process of everyone’s mind. You are,” he said.
In a matter of weeks, Sanders had upended the conventional wisdom for how a college roster is built—by using the transfer portal and offering talented players enough incentives to be where the cameras are, instead of following the traditional route of focussing on recruiting unproven high-school students. He isn’t the only coach to exploit the rule changes—Texas State brought in around fifty new players—or even the first. But he’s the most brazen.
Two of these players are Sanders’s sons, the team’s quarterback, Shedeur, and Shilo, a starting safety. Shedeur wears a necklace with a large, diamond-encrusted “2.” He has a relaxed, dazzling smile, and drives a Maybach around campus. One estimate valued his name, image, and likeness at around five million dollars. He is on pace to set most of Colorado’s passing records and put himself in contention for the Heisman Trophy. He is also one of the most sacked quarterbacks in the F.B.S.
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