“These stereotypes are so hard-wired and deeply entrenched... it’s just stunning.' — via healthing_ca
March 8 has been used to market everything from diamonds and flowers to Spotify playlists and #selfcare products.said Jennifer Chatman
According to researchers, perceptions of “warmth” and “agency” are fundamental measures people use to judge those around them. “The first thing we notice about someone is whether they are warm or cold,” said Laura Kray, co-author of the paper and faculty director of the Center for Equity, Gender and Leadership at Berkeley Haas. “It tells you something about whether they have good or bad intentions towards you.
As previous research predicted, participants viewed older individuals as having more agency. As Sue aged, however, she was given lower scores on adjectives related to warmth while Steve’s scores remained unchanged. “It’s just stunning,” Chatman says. “These stereotypes are so hard-wired and deeply entrenched that they come out even when absolutely identical information is provided about a man and a woman.
In a final experiment, the team consulted a large dataset of university professor evaluations that enabled them to compare a specific person’s performance over time. While male professors received mostly consistent ratings, female professors peaked in the 30s before bottoming out in their late 40s. After that, their ratings increase again until parity is achieved between genders by the time women reach their early 60s.
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