A female founder’s experience as a woman of color and a first-generation American helped her spot a problem that the male-dominated financial services industry overlooked. She founded a fintech company that helps women build credit in their own names, using a debit card.
Before striking out on her own, Gupta felt she needed to learn about entrepreneurship. She left Visa and went to Haas School of Business, University of California, Berkeley. She did her MBA summer internship at IDEO and was encouraged to start her own company.
The Sequin card isn't a credit card; it's a debit card. No approval is necessary. Sequin forwards the money for the purchase to the merchant on your behalf, then pays itself back by automatically withdrawing money from your connected bank account. It reports those repayments to credit bureaus. Gupta spent more time on fundraising to attract values-aligned investors. When it came to close the pre-seed round of $700,000, Gupta was in the fortunate position of being able to be choosy about who would be in the round. Nearly all of Sequin's earliest investors are women representing industries, such as consumer tech, financial services, and design. Investors included Carrie Schwab , Kevin Weil , Deb Liu , Dorothy Jean Chang , and several women from IDEO.
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