Who needs a boring event to deliver dollars? 'There are a lot of better ways,' says Mark Cuban as A-list planners now look to smaller, targeted gatherings and digital influencers to drive charitable giving.
Who needs a boring event to deliver dollars?"There are a lot of better ways," says Mark Cuban as A-list planners now look to smaller, targeted gatherings and digital influencers to drive charitable giving.
Lately, with high operational costs, many charities aren't reaping huge financial benefits from the basic charity gala. Notes Neilson, "I've heard countless stories of charities saying, 'Wow, we didn't make any money.' " Adds Marc Pollick, founder of philanthropic adviser The Giving Back Fund, "Your net is not going to be as high as you want it to be unless you have a really strong honoree or really powerful committee.
That demographic is boosting online philanthropic outlets like Charitybuzz, which bypasses the gala dinner and goes straight to star-supported auction items like backstage concert access, Hollywood premieres and walk-on appearances in film and TV projects.
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