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My friend Nadeem, a digital app designer, used these technologies only for sex. He explained to me how the Grindr and Scruff interfaces ask users to show photos of their bodies, candidly share their desires, and list their proximity and availability. Nadeem, like many others who saw the apps as facilitating short-term connections, always felt justified in talking explicitly about the possibility of sex with matches; that was, in his view, what the app was designed to do.
Depending on their answers, his attraction might wax or wane. Nadeem said this process rarely failed to produce good sex and pleasant encounters. When it did fail, he attributed it to having missed a key piece of information. It always seemed to me as if he was trying to compute away the messiness of sex and desire via orderly, standardized variables.The information on apps promises to make possible lovers knowable.
If attraction comes from ordering information into pleasing mental images and expectations, then chemistry is the unpredictable antidote to that order. Men often told me that chemistry, or the lack thereof, could implode all the expectations someone might have going into an encounter. That’s why my friends often met up quickly with matches on street corners all over town to test whether their feelings of attraction would turn into chemistry in person.
Seaver points to a similar tension within the world of music recommendations, which rely on formal rationalization and patterning of informational systems to try and predict users’ listening habits and preferences. While these algorithms often get it right, they don’t always match up with a user’s “taste.” Taste, like chemistry, can be more socially and culturally open than a person’s listening data might suggest.
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