Data: Olympics gave only a short-lived bump to Peacock, with women's gymnastics the big draw in July before downloads headed south
The event that drove the most Peacock mobile app downloads from the Olympics, which ran from July 23 to August 8, was the women’s gymnastics team final, which took place on July 27. , which found that between June 1 and Aug. 31, downloads of the Peacock app peaked at about 211,000 on July 27. Peacock app downloads decreased nearly every day Aug. 1-8. speculated that many Americans likely downloaded Peacock on July 27 to watch the women’s gymnastics team final, as the U.S.
Additionally, downloading the Peacock app is not the same thing as becoming a paying subscriber of the platform; some Peacock content is available free on an ad-supported basis. But new ad-supported Peacock users are still important for NBCU's ad revenue goals. Yes, the global downloads figure of the Peacock app last month was small in comparison to that of the Netflix and Disney+ app, but that’s because Peacock is still U.S. only.
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