Netflix just threw its hat into the mobile gaming ring. So, how's it going? See VIP+'s exclusive data
that it doesn’t plan on charging for its games, but it could still capitalize on this growing mobile gaming market in India by having titles of its own available for download there.
And targeting users abroad is a necessity for Netflix, which can only attribute about 1% of its net paid subscriber growth during the first three quarters of 2021 to subs in the U.S./Canada region. Meanwhile, Netflix may also be looking at some of its initial mobile games as something that can be attractive to parents to let their younger children play. It might be easier to occupy a few minutes of a young kid’s time here-and-there with some casual “” or ”Shooting Hoops,” rather than a complex role-playing game that requires minutes just to walk a player through a tutorial.
Of course, it’s been less than two months since Netflix officially launched its initial slate of mobile games to Android and iOS users globally. And there are currently some more complex Netflix mobile games that follow a story or have more sophisticated graphics, like the “Stranger Things” titles and “Asphalt Xtreme” in particular. It’s likely Netflix will eventually release more elaborate mobile games tied to its bigger originals, such as “Money Heist” or “Bridgerton.” confirming a push into gaming, Netflix said that “we think the time is right to learn more about how our members value games.
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