Dao-Yi Chow has a new take on tennis apparel.
There’s never been a better time to be an activewear or athleisure brand than right now. We’re living in an era in which yoga pants have become office attire, where bike shorts are going out musts, when slouchy sweatshirts are the celebrity style norm. But what many activewear and athleisure brands have let slip by the wayside in favor of cool is classical savoir faire.
First question: Who the hell is Sergio Tacchini? If you lived through the ’80s and ’90s, you may remember the label as the official outfitter of John McEnroe—and the unofficial one of Notorious B.I.G. and LL Cool J. Founded in 1966 by Sergio Tacchini, an Italian tennis champion, the brand started out as a tennis gear manufacturer, but became most famous for on-court sponsorships and tracksuits beloved by the hip-hop community. Chow, who was born and raised in New York, remembers both well.
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