ForbesUnder30 Danielle Bernstein, founder and face behind world renowned fashion blog WeWoreWhat, is launching an exclusive collection with Macy’s
, Danielle Bernstein, is launching an exclusive collection with Macy’s. While this isn’t Bernstein’s first time launching a label-this is the first time she is using her real name. Her coveted overall designs and swimwear collaboration with Onia are housed under her blogger name-WeWoreWhat.
Bernstein was encouraged by her followers to bring an affordable and size inclusive line that is accessible to everyone. “My followers have been asking for an affordable, size inclusive line for awhile now, but I wasn’t able to bring that to my existing collection due to production costs. Partnering with Macy’s has allowed me to bring everything my followers have been asking for without competing with my existing collection,” said Bernstein.
The Danielle Bernstein line provides outfit inspiration for every occasion with seamless transitions from day to night. The collection will feature four deliveries throughout the year highlighting seasonal must haves for every woman’s closet. “For her over 2 million followers, Danielle Bernstein is the ultimate style influencer giving fashion devotees a daily dose of wardrobe inspiration.
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