Dana White has never been so invested in the venue of a fight card as he is in the Sphere for UFC 306.
Dana White has never been so invested in the venue of a fight card as he is in the Sphere forIt all started when White attended a U2 concert with Tom Brady at the Sphere in October 2023. The UFC CEO immediately started obsessing over the idea of hosting a sporting event at the venue — which ultimately led to UFC 306 being held at the venue on Saturday.
According to White, UFC 306 will feature a movie playing throughout with the fights as chapters of the film. However, what White isn’t sure about is whether his ambitious project can be executed to perfection. And he won’t have a chance to correct any potential wrongs in the future ,as it’s been already confirmed that the Sphere venture will be one-time thing.
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