Here's a look back at some of the most memorable moments from Detroit's caffeine-fueled coach—from biting kneecaps to toilet paper lessons.
"We don't want them to go [to the playoffs]," Campbell said."That's our motivation."
Campbell and the Lions upset the Packers, 20-16, eliminating them from the playoffs in what turned out to beDetroit's latest test this season comes, once again, at Lambeau against the Packers in Week 4's Thursday Night Football matchup. The game between the 2-1 NFC North rivals kicks off at 8:15 p.m. ET.
The Lions had won just 14 games combined in the three seasons prior to Campbell taking over as head coach. Detroit hadn't made the playoffs since 2017. Campbell knew the challenge ahead of him when he took the job. And in his first appearance representing the Lions, he laid out what the franchise was going to do to change its public perception.
"We're gonna kick you in the teeth, and when you punch us back, we're gonna smile at you, and when you knock us down, we're going to get up, and on the way, we're going to bite a kneecap off," Campbell said in 2021. "We're going to stand up, and it's going to take two more shots to knock us down. And on the way up, we're going to take your other kneecap, and we're going to get up, and it's gonna take three shots to get us down. And when we do, we're gonna take another hunk out of you."
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