DJ, producer, and photographer discusses the popular virtual club nights he’s been hosting on Instagram Live
Around that time, the producer-rapper discovered Kid Rock, who began rapping as part of a group called the Beast Crew, and invited him to open for Boogie Down Productions. Jones would eventually sign Kid Rock for his then-home Jive Records, and is credited as a producer on Rock’s 1990 debut,he was homeless and battled depression. He was left with an abandoned contract and an inability to relaunch his career as a rapper.
Today, though, Jones has found himself in a comfortable moment in his career. While the mid-Nineties saw him pivoting to a new passion in photography — he’s shot everyone from Diddy to Snoop Dogg, among countless other superstars — he eventually would go on to become your favorite celebrity’s favorite DJ.
So when his packed touring schedule slowed down, Jones decided to find a unique way to revisit his past as well as his favorite tunes with friends and fans, while maintaining the social distancing orders. On March 17th, he hopped onLive to play some music for his followers, with about 200 friends and friends of friends tuning in to hear him talk about records he had produced and the music he loves. Like any good party, word spread quickly.
“The next day it was 1,000, and it just started to grow,” he says. That Friday, the party raked in roughly 25,000 viewers with the likes of Jennifer Lopez and Drake stepping into the live-chat feature. Jones dubbed the set both “Club Quarantine” and “Homeschool,” and began to treat it more officially, with a mix board hooked up to his laptop and keeping a camera positioned on himself giving shout-outs to famous and non-famous viewers alike.
The next Saturday, the party grew exponentially: 100,000 Instagram users watched him spin a blend of golden-age hip-hop, Nineties R&B, and more recent Top 40 party staples, as Democratic presidential nominee contenders Bernie Sanders and Joe Biden as well as Oprah Winfrey,
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