With many film lovers nervous about returning to movie theaters in the post-COVID era, a couple of Czech tech pioneers have come up with a service that enables films to be screened easily and legal…
’s NEXT section for cutting-edge cinema technologies. They are primarily targeting their service at community groups who wish to license films in order to stage one-off or limited-run public screenings of movies, while also providing rights holders with an additional revenue stream.
The idea for Artinii was hatched when Hemelík was staging public screening events, but found he could license only a fraction of the films he wanted to, and even then was expected to use retail DVDs, which usually come with a warning message saying they are not for public screenings. “It was difficult to get these films, and it didn’t look right,” he says.
Rights holders upload their film to the Artinii database and receive payments when the movies are licensed. The films are sent to the customers, who screen them through the Artinii Cinema Player. The service is designed to appeal to small community groups with a common interest — such as those interested in feminist or LGBT cinema or an expatriate community. Films on a similar topic or theme can be easily found on the database. Those interested in films about ballet, for example, could license “Dancer,” starring Sergei Polunin.
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