A strong startup culture that aligns with a specific vision and strategy is a winning combination to thrive in 2020. Here's why.
Goksen Atalay, co-founder of smart mobility startups Comodif and Duckt, says:
Risa Mish, Professor at Cornell University, tells us that a company's culture reflects its core values, and those values are expressed through everything that the company does: hiring and promotion, financial expenditures, and choices about where team members’ time and energy are focused.Emiliano Abramzon, co-founder at NearPod, defines “startup culture” as a positive environment that values creative problem solving, open communication, and a flat hierarchy.
in the office are hallmarks of a workplace culture that can kill a startup before it has a chance to succeed.One difficulty founders can face in cultivating startup culture is that culture is more than the sum total of a company’s employees, strategies, and goals. The way you raise capital will determine how freely you can commit yourself to your founding values. It will take solid self-discipline from the founding members to make sure that well-groomed processes carefully suggested by your investors and board won't kill what you thought mattered most to your products and customers.
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