The team behind Area— Piotrek Panszczyk, co-creative director Beckett Fogg, and digital manager Kareem Burke—are unveiling a new social media initiative that turns Area’s Instagram into a conversation with the brand’s longtime muses.
—in which she discusses her involvement in the Black Lives Matter movement. “I have been spending this time in quarantine nurturing my creativity, and focusing on the health of the body and mind. Being a queer mixed race person these movements are something I involve myself in daily, since as long as I can remember. I stand up for injustice whenever it’s put in front of me, not just for myself but for others who aren’t always willing or able or comfortable to do so,” she writes.
Those paying attention to Area’s rise will know that the upstart label has been incorporating messages of inclusion and education into its collections since the start, from the multicultural music played at its shows to its support of a program that connects New Design High School students with students and artists around the world. The brand’swas held at the Africa Center as a way to spotlight the museum and partner with it on a virtual installation.
“What was really important with this project was for Area to be seen as a vessel for these creatives,” Burke continues. Interestingly, the entire project was photographed during self-isolation—which might seem incongruous with Area’s going-out vibe, but instead proved to be a way to show the value of the brand’s glitzy clothing in a new light. “They all managed to build this aspirational fantasy moment within their confinement,” says Panszczyk.
Panszczyk continues: “We thought it was important to have [our muses’] opinions and perspectives, and to show how they can light a spark in other people.” He and his collaborators believe that beyond buying and selling, fashion can be a force for new perspectives and positive change. The latest fashion news, beauty coverage, celebrity style, fashion week updates, culture reviews, and videos on Vogue.com.
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