'I know a lot of sellers who are legitimate who follow the rules who are kind of angry,' said Lonny Stark.
It's fair to say you're in the minority if you haven't spent time scrolling Amazon reviews to make the perfect purchase. Some of those reviews are bogus.That was 6 years ago, but money-manipulated ratings are still a problem.
Lonny Stark is a serious cyclist; serious about his McHenry County trail rides and serious about his gear. Also serious: his ethical concerns about a recent Amazon purchase. A month after receiving a bike lock, an unexpected package arrived. Inside the envelope, a cheery postcard with a $20 e-gift card offer from the bike lock vendor in exchange for a 5-star review."This bothers me, because over the past six months or so, I've sent back half a dozen items that were total junk and every one of them had great reviews," said Stark. Then it clicked: were customers paid for those reviews, too?. It's supposedly a zero tolerance policy.
Ironically, the vendor calls itself"a trustworthy brand seller" on the postcard offering $20 for the 5-star review. Another twist: $20 is more than the cost of the lock .One good FTC rule of thumb reads,"If you offer an for a review, don't condition it, explicitly or implicitly, on the review being positive.
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