Last year's SuperBowl was so overrun with crypto ads — including from Coinbase, Cryptocom and FTX_Official — that it became known as the 'Crypto Bowl.' But don't expect to see any cryptocurrency-themed commercials this year.
There will be"zero representation" of crypto companies in the advertising lineup for this year's Super Bowl championship game on Sunday, according to broadcaster Fox Sports.
Two crypto companies had commercials"booked and done" and two others were"on the 1-yard line," Mark Evans, executive vice president of ad sales for Fox Sports,. Following the collapse of crypto exchange FTX in November, however, the deals fell apart, he said. Last year's Super Bowl was so overrun with crypto ads – including from Coinbase, Crypto.com and FTX – that it became known as the"Crypto Bowl." Following a year of crypto price collapses and a wave of industry bankruptcies, plus with layoffs rather than expansion the norm, this year's event will see no such advertising.
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