Warner Bros’ Clint Eastwood western movie Cry Macho wasn’t tough at the box office this weekend, opening to $4.4M at 3,967 theaters in 3rd place, nor did the pic have any grit in homes …
Now that Warner Bros has one, and there’s evidence that these movies aren’t really striking lightening on the service, is it better to give these types of films an exclusive theatrical window? Even if the movies tank at the box office, a pure theatrical release raises the profile of the movie, creates some sort of premium value around it which will carry it through to subsequent windows.
Samba TV only measures U.S. Smart TV terrestrial viewership in 3M households, not mobile. Viewership is comprised of unique views over a 5 minute period; duplicate viewing isn’t counted in their polling.opened at the end of January when NYC and LA box office markets were dark due to the pandemic. The pic did a little bit better thanin weekend one with $4.7M and it did substantially better on HBO Max drawing 1.4M U.S. households per Samba TV over its first three days on the service.
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