South L.A. landmark's awaited reboot is happening
Former K-Pop idol Jay Park was in L.A. recently to celebrate the U.S. expansion of a brand of soju he founded.The brand, Won Soju, has made a splash in South Korea since it debuted in early 2022, selling over 6 million bottles in the first year. Now, Park is setting his sights on the U.S.Soju gained global popularity via Hallyu, or the Korean Wave, consisting of K-pop, K-drama and other Korean cultural products.
The occasion was to celebrate Park's latest venture. It's not a new album, but a brand of liquor called Won Soju that Park is bringing to the U.S.Since launching last year in South Korea, Park's soju has become a hot commodity in the country, selling more than 6 million bottles in the first year. "It's premium soju distilled [with] ingredients straight from Korea," said Park."It's just water, yeast, and the finest rice from Wonju. That's what makes it special."Soju is often called the national liquor of Korea. And Los Angeles is no stranger to the clear rice wine in palm-sized bottles that line the shelves of H Mart and Korean barbecue joints, thanks to its sizable diaspora.
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