This week at CES, the National Inventors Hall of Fame (NIHF) announced its 2020 inductees—including the creators of the sports bra
, Lindahl’s alma mater, put it in 2005, “As a [grad] student, Lindahl was an avid runner, averaging 30 miles a week, [and] knew she wasn’t alone in her wish for athletic gear that offered women the same support below the shoulders that men had below the belt.”... [+]AFP via Getty Imagesreported in 2017, Lindahl “tried everything from binding herself with an elastic bandage to going entirely braless, which drew harassment from passing drivers ...
Lindahl’s husband reportedly joked that she and her sister Polly Smith, a costume-maker at UVM, should try using a jockstrap, and Smith did just that, sewing two of them together with the straps forming an X in the back. Lindahl and Smith improved their prototype with more comfortable, breathable fabric and a sturdier shape, and the jock bra was born.
Lindahl then joined with mutual friend, fellow costumer, and future Vermont legislator Hinda Miller to make a business out the garment, which they decided to market instead as “the Jogbra.” The team sold Jogbra to undergarment leader Playtex in 1990, and the garment has only gotten more popular and advanced since, thanks in large part to dedicated researchers likeToday, one of Lindahl and Smith’s earliest jockstrap-based bras is bronzed and on display in the lobby of UVM’s campus theater; two others are kept in major museums.
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