Creator Funds Tarnish the $60 Billion Creator Economy

For Variety VIP+ subscribers: Why creator funds are only tarnishing the $60 billion creator economy

The creator economy may be booming, according to a new report pegging its revenues at $60 billion, but the creator funds at the leading social media platforms seem more incapable than ever of fairly sharing the wealth.

That assorted tech giants are empowering a new generation of amateur artists by democratizing the production and distribution of content is a lovely notion, but there’s nothing particularly heartwarming about it when you examine developments in this market in March.

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