Cramer Remix: How brand names can help you find long-term winners

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Cramer Remix: How brand names can help you find long-term winners
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Jim Cramer offers his advice for pinpointing solid investments at a young age.

"If you want to get your kids into investing, buy a brand name," Cramer said. "Something they can see and hear and tough and even like. Yeah, just own it. The stock won't always work. But think of what you liked when you were little, and remember that you may have a long term winner on your hands."There used to be an understanding in the stock market that stocks could be here today and gone tomorrow, but Cramer finds that is not the case anymore.

That opened the "Mad Money" host's eyes to the importance of risk tolerance. Clothes, cars, devices and houses either come with some level of insurance or can be returned. Stocks cannot. "But that's not what made this stock a 'Mad Money' crown jewel. Nope, it was the technology behind DPZ," Cramer said, adding that until his kids discovered the Domino's ordering app, they preferred local pizza restaurants to the national chain.

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