See behind the scenes polaroids of Craig Green's Paris debut.
. Not that it’s a competition but if it was, he would have won, and that’s no mean feat considering it was his first time showing outside of London, and up against the most monolithic megabrands in the world. In a fashion week saturated with spectacular show venues, celebrity sightings and huge collections -- Craig kept it simple and effective, presenting hiscollection in a white schoolyard hall on a crisp Sunday morning.
This season, his collection explored the idea of packaging, with materials and colours taking their cue from plastic carrier bags and polystyrene fruit nets. Consider it a metaphor for the emotional baggage that men carry around, the ever-present burden of societal masculinity as heavy weight to bear. “Initially it started thinking about packaging yourself for other people, how you present yourself,” he explains.
As always, there’s a deeper, darker sensibility that runs beneath the beauty that Craig creates. “I always think it’s weird when people describe people as ‘the full package’,” he says. “It’s the idea that you’re already packaged to be disposed of. It's protecting you and protecting others from you.
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