As TMNTMovie barrels toward $100M at the global box office, Deadline hears from sources that the Teenage Mutant Ninja Turtles brand has surpassed $1 billion in global retail sales
global merchandise sales have amassed $8 billion, per industry sources. This was accomplished during Paramount’s ownership of thebusiness from predominantly collectors to mass retail, and natch, the latest reboot has catapulted demand from TMNT fans and partners alike. In the U.S.
and Canada alone, industry projections thinkParamount Consumer Products’theatrical program was its most ambitious yet, counting north of 400 licensees for the film and 1,100 total for the franchise. were Playmates, Hasbro, Mattel, Crayola, Funko, Crocs, General Mills and more. Their products hit the global store shelves of Walmart, Target, Amazon, Macy’s, Kroger, Kohl’s, Primark, Smyths, The Entertainer, Soriana, Big W, Iden, Toys R Us, Mercado Libre and others.
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