\u0022This is the path forward,\u0022 said B.C. health minister Adrian Dix. \u0022And we have to continue to press and push every single day.\u0022
The provincial health minister, Adrian Dix, and the provincial health officer, Dr. Bonnie Henry, emphasized B.C.’s vaccination strategy at a press conference Thursday.
“The effort yesterday will continue to be repeated day after day as we find different opportunities to reach people and give them the opportunity to be vaccinated,” he said. “As we see, significantly, cases among unvaccinated people in our province, the need to get vaccinated is stronger and stronger every day.”Article content
To push vaccination numbers even higher, the provincial campaign must move from the “one-size-fits-all approach” of mass clinics to what a health communications expert, Heidi Tworek, calls “the granular phase.” That means identifying why some people haven’t got the shot and working strategically and laboriously to address barriers and hangups, said the history professor at the University of B.C.
While positive messaging is generally more effective than fear-based messaging, it will be interesting to see if B.C. moves to another “tool in the tool box” by restricting some of the things people can do if they’re not vaccinated, such as working in some jobs or visiting certain businesses.
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