Courtenay-based Vista Radio acquires 21 radio stations from Bell Media following layoffs

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Courtenay-based Vista Radio acquires 21 radio stations from Bell Media following layoffs
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Posted: Feb. 9, 2024 5:03PMEarlier this week, Bell Media announced a shake up of its media holdings. The corporate behemoth willBut as it turns, a company offering to buy 21 of those radio stations, Vista Radio, is based right here on Vancouver Island.“In your Cowichan Valley weather, we’re expecting many cloudy skies this weekend,” he told listeners on Friday.“That is Canadian artist Fall Out Boy on 89.7 SUN FM,” he said.

Edwards says Vista Radio is offering to retain all former Bell Media employees at the 21 stations it’s buying.“Yes, absolutely, over time,” Edwards said. “Year one is going to be our toughest year, because nothing turns on a dime. But I would think, and we’re thinking by the second year, we’ll start adding more talent to those radio stations.”

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