Countdown to Kickoff: Matheson outlines plans for new pro women’s soccer league
It didn’t take long for Christine Sinclair to see the impact from the announcement that a new pro women’s soccer league planned to kick off in Canada in 2025.
CIBC and Air Canada are founding partners and the league will be led “primarily by former national team players,” Project 8 said. Sinclair, who’s serving as an adviser, and Stephanie Labbé, the Vancouver Whitecaps GM of women’s soccer, will be involved in planning and development. “Women’s professional sport is a new industry,” Matheson said. “It’s growing faster than men’s sport and it will keep growing over the next two decades. We know that. So it’s both the best sport and it’s growing.”
Canada Soccer has offered its support for the project, Matheson said, noting that official sanctioning of the league has been targeted for May 2024. The franchise fee has been set at $1 million and each team’s operating cost is estimated to be in the $8-10 million range over the first five seasons, she confirmed.
The league hopes to finalize a partnership with a broadcaster/distributor by the second half of 2023. Nathalie Cook, a former vice-president at TSN and RDS, is serving as a Project 8 strategic adviser.
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