Don't pick the technology before you learn enough about your prospective customers and their business needs.
In my case, I got part of the way there with my first proof of concept and a real client launch. However, there were other challenges with how my clients worked, what resources they had available and how much time they could dedicate to their website.
When we started looking at building the base of our product, we contemplated building something proprietary from scratch, though the effort and cost would be immense for something we could find a better way to get in the market faster. With this approach, you will likely find that you can accelerate development with a rock-solid foundation that already exists and is universally accepted by a large and active developer community. It can free up time and allow you to focus on the features that will make the most impact while allowing you to leverage years of contributed and battled-tested code.Don’t assume what works for one client will work for another similar-looking one.
When I start gathering requirements for implementation, I don’t start with functional, business or even customer experience specs. Instead, I start with the workflows of the admins and content authors to understand what their workload looks like daily. In reality, from the MarTech implementer's point of view, we want to make the tools as powerful and easy to use as possible.
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