Could the VSCOgirl trend be why your kid is suddenly wearing a scrunchie?
. In a now viral video, the talk-show host played the perfect clueless grown-up, asking with just the right pitch of confusion what memes like “and I oop” and “sksksksk” mean.
VSCO girls are easy to recognize. They typically wear oversized T-shirts, tie their hair up in messy buns and sport scrunchies on their arms as bracelets. In, they carry around a metal water bottle known as a hydro flask and use a metal straw in order to protect the environment and save the turtles. Some of the criticisms were more salient than others. For example, a few writers questioned whether it was appropriative for a group of mostly white girls to overuse catchphrases like “and I oop,” which originated from drag queen Jasmine Masters, and “sksksksk,” which originated in the Black community. Others charged that VSCO girls’ environmentalism is superficial and that their focus on banning straws and going vegan hurts disabled and Indigenous people, respectively.
The deeply entrenched cultural belief that women and their interests are silly might be part of what fuels the ire that VSCO girls face—an ire that isn’t directed with the same glee at any equivalent subculture of boys. Left unchecked, this misogynistic tendency to devalue the things that women like extends well beyond mocking a love of scrunchies.
Criticizing adult women is one thing. But this hyper-criticism of teen girls is likely impacting their development of a. Studies show that there is almost no difference in self-confidence between girls and boys until around age 12. After that, teen girls see a drop in their self-esteem by 30%. According to a Ypulse poll, this could be partly because of the high standards girls feel they must meet.
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