'Nails walk the line between fashion and beauty, so genderless nail art has always just made sense to me,” says essie's Rita Remark.
Since splitting from One Direction and emerging as a solo artist in 2017, Harry Styles has become somewhat of a poster child for eccentric men’s fashion in the world of mainstream pop music. The 26-year-old has also been using beauty—nail art in particular—to play with the notion of genderless style. While Styles may not be a nail art pioneer , his penchant for two-toned, playful nail art has not gone unnoticed.
What do the aforementioned celebrities have in common? Other than the fact that they’re all entertainers, not a whole lot. They exist within different genres of music and even entirely different avenues of entertainment—and that’s the point. While nail polish has adorned the fingertips of famous artist types in the past , it used to be a symbol of a certain counterculture—be it grunge, punk or glam rock.
Unsurprisingly, the fashion industry has welcomed the genderless nail art movement with open arms. From the kitschy manicures at Balenciaga’s Fall 2017 menswear show to Marc Jacobs’s eye-catching nail art in the Givenchy Spring 2020 campaign, men wearing nail polish is gradually becoming more and more common in photo shoots and on runways.
Amsterdam-based nail artist Jessica Scholten, who works with A$AP Rocky, predicts that while the men who wear nail art now are still largely celebrities and artists, it will soon reach the masses—and has already started to—noting that the number of men who visit her salons is climbing. “Nail art today is a form of personal expression,” says Scholten, “instead of the rebellious act it used to be.”Rag & Bone Fall 2020. Image courtesy of OPI.
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