have u heard about cottagecore 🧐
pandemic began accelerating. Tumblr saw a huge spike from mid-February to late March around cottagecore: original posts increased 153%, reblogs increased to 544% and likes grew by 541% and it’s continuing to trend upwards, according to data from Tumblr.
Amanda also notes that Tumblr has started to see the aesthetic of cottagecore creeping into other pockets of fandom and communities. Bloggers unable to take photos in the outside world Jess admits that it’s become a bit more difficult keeping up with all the comments and responses she’s been getting on her cottagecore videos over the past couple of weeks, a high volume likely due to more and more people turning to the aesthetic for comfort. Many have been expressing how calming and comforting they’ve been while staying at home.
Instead of just being an aspirational aesthetic, cottagecore has seemingly also started to come to life — not in big ways, but small ones where people are picking up baking from scratch and cultivating their home gardens. Between March 14 and 21, Tumblr saw a 546% increase in likes and 1,093% spike in reblogs on the gardening tag. From February 26 to March 26, posts tagged with sourdough increased by 16,000%.
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