Sephora to pay $1.2 million for selling customers’ data without telling them under California's online privacy law.
Aug. 24, 2022, 6:12 PM UTCSAN FRANCISCO — California has its first significant settlement under the state’s sweeping online privacy law, and it’s not with a tech company.reached a settlement with Sephora
Bonta said the settlement marks the start of real enforcement of the California Consumer Privacy Act, which has been taking effect in stages since 2020 and covers the state’s 39 million residents. It’s the first settlement that Bonta’s office has reached under the law, which also allows some lawsuits by consumers themselves.Sephora’s failure to disclose, as well as failures to process people’s requests to opt out of the sale of information. The sale in question was an arrangement between Sephora and third-party companies to monitor customers as they shopped, the office said in a news release.
The California law “does not define ‘sale’ in the traditional sense of the term,” Sephora said in a statement. “‘Sale’ includes common, industry-wide technology practices such as cookies, which allow us to provide consumers with more relevant Sephora product recommendations, personalized shopping experiences and ads.”
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