Sen. Cortez Masto, the first Latina elected to the U.S. Senate, will face a barrage of negative ads on Spanish language TV and radio in Nevada as an outside group prepares to spend nearly $2 million on efforts to back her Republican challenger.
Trevor Bexon / Getty Images file
When reached for comment, Cortez Masto’s campaign highlighted an endorsement from the Nevada Police Union and provided a statement from the senator. “Both as Nevada’s attorney general and in the Senate, I have worked with law enforcement to ensure our officers have the resources they need to keep our communities safe,” Cortez Masto said in a statement.
The advertising campaign cuts into the Spanish-language ad spending advantage Cortez Masto has held for months. Since the state's June 14 primary, Cortez Masto and outside Democratic groups led by the Somos PACClub for Growth Action expects to spend $10 million in Nevada in the general election — including the Spanish-language ads — more than it has spent in any other battleground state, a spokesman said.
Club for Growth Action said the spending is the "single largest investment in Hispanic media in the race by any Republican group." “Nevada has the most important Senate race in the country,” David McIntosh, Club for Growth Action’s president, said in a statement. “While Democrats have long taken the Hispanic vote for granted, it’s important to reach this audience and let them know where the candidates stand on the issues that matter like crime, inflation, and the economy.”
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