Smaller brands have come to rely on social media platform as U.S. threatens national ban
If content creators and corporate executives made TikTok videos about the platform’s possible U.S. demise, disco diva Gloria Gaynor’s “I Will Survive” could supply the soundtrack.
“I’m not the kind of marketer who wants to put all their eggs in one basket anyway,” said Jeremy Lowenstein, chief marketing officer for the makeup brand Milani Cosmetics. “We can always pivot. And like any technology, there will always be something new to try.” “We’ll take that incredible muscle that we built and develop and go with it wherever our community wants to go next, and they have always been the signal that has carried us,” Marchisotto said.
“Even though you can replicate the technology, you can’t really replicate the culture, and people aren’t behaving necessarily in the same way as they are on TikTok,” she said. To introduce Decora Girlz, its new fashion doll line, the medium-sized company based in St. Louis, Missouri, invited 30 influencers with a strong presence on TikTok - most of them children - to FAO Schwarz in Manhattan this month.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
In Pennsylvania's Senate race, Casey puts 'greedflation' and corporations on the ballotHARRISBURG, Pa. (AP) — Democratic Sen. Bob Casey of Pennsylvania leaned into the podium, almost past the microphone, to make his point to the union crowd...
Read more »
Ford delays 3-row EVs as focus shifts to smaller, affordable products, sources saypThe automaker is expected to launch a small EV crossover by late 2026, according to a person with knowledge of the automaker's plans. Bloomberg reported it would start at around US $25,000 and be the first of three affordable EVs./p
Read more »
UBS to Shut Thousands of Smaller Credit Suisse Accounts in AsiaUBS Group AG is planning to shut smaller-value Credit Suisse accounts numbering in the low thousands at its Asia Pacific wealth management arm to exit relationships with poor returns, according to people familiar with the matter.
Read more »
How smaller EV players are trying to navigate the slowing marketHertz's (HTZ) CEO is stepping down after making a failed bet on electric vehicles. Bentley (VWAGY) is delaying its first EV. Fisker (FSR) shares plummeted...
Read more »
Gas prices: Expert calls for smaller summer spike at the pumpsGasBuddy head of petroleum analysis predicts gas prices this summer won't be as high as recent years.
Read more »
Haters could migrate to smaller platforms not covered by online harms bill, fear minoritiesCurrently, only platforms with user numbers above a certain threshold, to be set out through regulation, will be covered by the bill
Read more »