The World Health Organization is becoming the planet’s most important social media influencer by abebrown716
The Safe Hands Challenge, for instance, has been used as a TikTok hashtag nearly a half billion times in 48 hours. The WHO posted its first video to TikTok 16 days ago and has since added nine more. They’ve been viewed an average of 10.3 million times. For perspective, Loren Gray,, has averaged only 4.4 million views in her last 10. The WHO has 448,000 followers on TikTok, 2.3 million on LinkedIn and close to 6 million on both Twitter and Facebook.
“We can’t just be creative and and share it. We need to ensure that every piece of advice we’re giving is checked by the experts. So that's a bit challenging during this outbreak,” says Aleksandra Kuzmanovic, 30, one of two people running the WHO’s accounts, who is, formally, a “social media officer” at the group and a graduate of the University of Belgrade.
Advice, formal statements and research gets pumped out onto Facebook and LinkedIn, where audiences are older and more likely to read that kind of thing. TikTok is an entirely different place, the realm of users mostly between the ages of 16 to 24 years old. And it is just this portion of the American population that
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