The 400-year-old Werneck Brewery in Germany's Bavaria region is succumbing to the coronavirus outbreak, and could be the first in a wave of closures.
Bartenders out of work are left to figure out what’s next.
More diversified producers are better equipped to survive. Welde, a family-run brewery near Heidelberg that traces its history to 1752, normally sells about a third to retail outlets, a third to wholesalers who supply events and sports clubs, and a third to restaurants. Managing director Max Spielmann, who represents the ninth generation of Spielmanns to run Welde, estimates that 30% to 40% of sales will be lost in April, May and June.“If you have 85% of your sales in keg beer to restaurants, then you only have 15% of your revenue left,” he said. “The only sales channel that is doing well is retail sales in grocery stores. One can see that the consumption that normally would have taken place in restaurants has shifted to home.
He and other brewers are trying new things out of necessity. Welde offers an online beer tasting on Facebook. Participants can have six different beers and the appropriate glass delivered for 25 euros so they can taste along with the chat on April 23. The Schumacher Brewery in Dusseldorf is offering drive-through service on Fridays and no-contact home delivery. The website of the Gaffel brewery in Cologne, which makes the city’s trademark beer, dubbed koelsch, encouraged home consumption by showing two neighbors on adjacent balconies enjoying what the company says is “the best koelsch, by a good distance,” a pun on theSays Spielmann: “All my forecasts say that we will get through it, with a black eye.
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