Visitors to Copenhagen who engage in environmentally-friendly activities such as litter picking or traveling on public transport could be rewarded with free food, cultural experiences and tours as part of a new pilot program.
The CopenPay trial scheme, which runs between July 15 and August 11, involves “transforming green actions into currency for cultural experiences,” the Danish capital’s tourism authority Visit Copenhagen, also known as Wonderful Copenhagen, said in a statement Monday.
It’s a great place to get on two wheels, with 382 kilometers of bike lanes, and 62% of all citizens commute by bicycle, according to the tourism board. “With CopenPay, we’re empowering people to experience more of what Copenhagen offers while placing less burden on our planet,” said Mikkel Aarø Hansen, CEO of Wonderful Copenhagen, in a statement. “It’s about creating meaningful and memorable experiences that are enjoyable and environmentally responsible.
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