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Andie J is a cowgirl at her core — minus the riding horses part. “I like petting and looking at them, but I’ve never loved riding,” she confesses somewhat sheepishly. Instead, the content creator prefers to pay homage to horses through her clothing: a collection of 70+ Western-inspired pieces that would make Dale Evans herself jealous. “Cowgirl is an attitude, really,” she says, quoting the star of 1940s Western musicals.
Born and raised in Calgary, she was always interested in fashion but didn’t realize it was a viable career until a couple of years into her PR degree at Mount Royal University. After a brief stint in Toronto as an intern at Joe Fresh, she returned home and joined TikTok on a whim. A year later, she started a video series about what she would wear to the front row of certain, and she went viral. She decided to pursue TikTok full-time and now calls it her “accidental dream career.
Nearly a decade later, she now refers to her closet as “The Country Music Hall of Fame” because she has amassed so many Wild West wares, including 43 pairs of. “I’m urban, city, Hollywood, cowgirl,” Andie says, describing her style. “I’ve always been really into music, so I’ve definitely been influenced by
As you can imagine, minimalism is not in Andie’s vocabulary. Colour, sequins, glitter and fringe abound as shiny lime-green boots mix with ornate leather jackets. Belts are big, and their buckles are even bigger. And cow print is considered a neutral. “It’s kind of like when you put on a matching pantsuit,” Andie reveals. “I get the same energy wearing a cowgirl outfit. I feel confident and strong.
But, ultimately, the connection to her home keeps Andie coming back for more. “Growing up, a lot of people try to leave Calgary, including myself,” she begins. “But in the past four or five years, there’s been a realsurge. It’s a very interesting scene, so wearing my pieces makes me feel proud of where I’m from.” Home on the range, indeed.Photography by Jay Chrohm. Photo assistant, Tasha MariePhotography by Jay Chrohm. Photo assistant, Tasha MariePhotography by Jay Chrohm.
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