When fast food restaurants disclose the climate change impact of menu items, customers were more likely to order non-beef alternatives such as veggie burgers that are less harmful to the environment, a recent study concluded.
The typical fast food cheeseburger is becoming less popular as consumers become more aware of the climate effects of meat production.
When fast food restaurants disclose the climate change impact of menu items, customers place orders less harmful to the environment,Researchers at the Johns Hopkins University found placing “high climate impact” labels next to hamburgers caused orders of non-beef alternatives such as veggie burgers to increase by 23% compared to a control group.
“These results suggest that menu labeling, particularly labels warning that an item has high climate impact, can be an effective strategy for encouraging more sustainable food choices in a fast food setting,” the study’s lead author, Julia Wolfson, a professor at the Johns Hopkins Bloomberg School of Public Health, said last ThursdayThe study was conducted online between March 30 and April 13, 2022.
Every aspect of food production, including the razing of forests to create farmland, the operation of farming machinery, fertilizer production and the spraying and transportation of food products contributes to climate change. However, meat is especially emissions-heavy and beef is the most emissions-intensive. It alone accounts forof agricultural emissions.
Some fast food chains have begun to note the greenhouse gas emissions of items on their menus. In 2020, Just Salad
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