Pierre Poilievre wants to rebuild a ‘broken’ Canada but first must fix his own image
The ads are an attempt to boost his image at a time when Poilievre approaches his one-year anniversary. The party is also preparing to showcase Poilievre as prime minister material at next month’s policy convention in Quebec City.
Trudeau has used several public announcements this summer as a chance to ratchet up his attacks on Poilievre, accusing him of fuelling anger and division and wanting to tear the country down.That evokes memories of Poilievre’s polarizing support for last year’s “Freedom Convoy,” which is what the Conservative leader is now trying to counter.
That includes women, particularly those 50 and older. Conservatives see them continuing to stick with the Liberals, which is a problem when it comes to battleground ridings such as in the Greater Toronto Area. He says the gender gap in politics has been widening. Canadian women are increasingly parking their vote with the NDP and Liberals, while the Conservatives are leading among men.
“If we broaden the scope and think about policies that impact women, certainly the economy does,” Paradis added. Courting members from the Canada’s many ethnic diaspora communities has been a major focus for Poilievre since he became leader. His early days as leader saw him attending many cultural events with newcomer and immigrant communities around Toronto and Vancouver.
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