Mobile gaming is simply too big and too global for PlayStation and Xbox to ignore anymore, and acquisitions this year prove that.
Sony surprised PlayStation fans August 29 when it acquired Savage Game Studios, a mobile game developer. As part of this announcement, Head of PlayStation Studios Hermen Hulst unveiled the company’s new PlayStation Studios Mobile Division that “will operate independently from our console development and focus on innovative, on-the-go experiences based on new and existing PlayStation IP.
Finding their knack for mobile Focusing on console and PC gaming makes it easy to forget just how big mobile gaming is. After Microsoft’s announcement of the Activision Blizzard acquisition, Omdia Principal Analyst George Jijiashvili told Digital Trends that while consumer spending on PC and console gaming is predicted to reach $62 billion this year, mobile game players will spend $111 billion overall in 2022.
On top of that, mobile gaming also expands these game companies’ reach to an even bigger audience. Yes, over 20 million PS5 and 117 million PS4 consoles are out there, but especially in Asian markets, mobile games will give PlayStation and Xbox much more exposure.
“As we assured you before with our plans to bring select titles to PC, our efforts beyond console in no way diminish our commitment to the PlayStation community, nor our passion to keep making amazing single-player, narrative-driven experiences,” he says. “Our mobile gaming efforts will be similarly additive, providing more ways for more people to engage with our content, and striving to reach new audiences unfamiliar with PlayStation and our games,” he later adds.
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