Goals and timelines for achieving environmental objectives such as reducing carbon emissions must be supported by clear and specific plans, bureau says.
The Competition Bureau has published guidance on what might constitute corporate greenwashing as it begins consultations over how it will implement Ottawa’s contentious new measures aimed at preventing false and misleading environmental claims.
Bill C-59 contains the controversial amendment to the Competition Act that puts companies at legal risk for making environmental assertions that do not stand up to scrutiny. The legislation received royal assent on June 20. The federal agency does not have the authority to make changes to the policy itself as part of the process; only government has that power, said Competition Bureau spokesperson Marianne Blondin. “This consultation will inform what further guidance may be offered about environmental claims,” she said in an e-mail.
On Monday, the bureau published some examples of corporate greenwashing, as well as complaints it has received. It also warned against believing that publishing disclaimers will protect against complaints. If a company’s claim creates a false or misleading impression of environmental benefits before any reference to a disclaimer, the “fine print may not help,” it said.
Mr. Flynn said the legislation is not aimed at stopping companies from communicating their environmental plans, but it is pushing them to be specific.
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