Commissioner Ambrosie brings 're-imagined' CFL to the Island

Touchdown Pacific goes Saturday at Royal Athletic Park

Touchdown Pacific, which begins in earnest today with activations at Ship Point and Langford, is part of the move to reconnect the Canadian Football League to the country. But in a fresher, cooler, more vibrant way, says CFL commissioner Randy Ambrosie.

“It’s important that we remember these generational players. But we have become fun, fast and entertaining into a new era and are reaching a different audience and a younger demographic that consumes entertainment differently than we did. Now it’s through digital and videos with more interest in things such as player profiles. We have great quarterbacks of which younger fans are growing aware and exciting games.

The quick sell-out necessitated an overflow watch party on big screens at adjacent Central Park: “You’ll be able to smell the popcorn from the watch party,” quipped Vienneau.

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