When the Alamo Bowl was created in 1992 there were plenty of naysayers. Thirty years...
The Texas Longhorns celebrate after defeating the Utah Utes at the 2019 Valero Alamo Bowl. From humble beginnings, the bowl has grown into a San Antonio holiday tradition featuring marquee matchup.Three things necessary to make something a tradition are a respect of the past, large numbers of participants and the passing of the activity from one generation to another.
From these humble beginnings, the Valero Alamo Bowl went to work to become a holiday tradition in San Antonio, bringing big-time college football and visitors. After paying each team playing in the 1993 Builders Square Alamo Bowl $720,000, the 2022 Valero Alamo Bowl combined team payout to the Big 12 and Pac-12 conferences will be $8.8 million. The higher payouts has been money well spent as it delivers higher-profile teams to San Antonio translating into greater recognition, impact on the hospitality industry and economic vibrancy for the city.
At this year’s game, we will recognize a record 188 students representing every participating San Antonio area high school and university. This will be the fifth straight year the Bowl has passed the $1 million mark in scholarship awards including our attendance-restricted game in 2020.
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