Marvel Comics President Dan Buckley said, 'I think the days of having a 500-issue run is probably a reach, but we are looking at having less limited series and more ongoing, with all our characters.
Marvel Comics President Dan Buckley said, 'I think the days of having a 500-issue run is probably a reach, but we are looking at having less limited series and more ongoing, with all our characters. I'm not going to say there won't be a limited series, but I am, at the moment, approving some series for ten issues at a time, not 4 or 5. Hopefully, I can get to 15 or 20. That is the intent.
What does Marvel do with the extra money they make by charging a higher cover price? Invest in new talent? Many would argue that is not the case. Buckley was answering the question put to him from ICV2, who asked, 'We've heard from retailers that the shortening up of series, with more and more one-shots, more and more miniseries, and fewer and fewer longer ongoing series, makes it harder to maintain the habit of collecting. Marvel is definitely in that role.
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