Comcast, late to the streaming party, to give details of NBC's Peacock service

Comcast Corp on Thursday will reveal details of Peacock, its belated entry into ...

NEW YORK - Comcast Corp on Thursday will reveal details of Peacock, its belated entry into the streaming wars, as it harnesses its NBCUniversal library and invests in new content in an effort to capture viewers abandoning cable TV.

The company may also discuss a plan to launch an international news service created by NBC News and the news division of Sky, which Comcast Chief Executive Brian Roberts mentioned on an April earnings call. Of the existing streaming services, only Hulu is ad-supported, although an ad-supported version of HBO Max is expected in 2021.

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