Coinbase launches $2 million ad targeting Latino voters in US

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Coinbase launches $2 million ad targeting Latino voters in US
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Coinbase launched on Thursday a $2 million ad campaign targeted toward Latino voters, the company told Reuters, as the crypto industry makes moves this U.S. ...

NEW YORK - Coinbase launched on Thursday a $2 million ad campaign targeted toward Latino voters, the company told Reuters, as the crypto industry makes moves this U.S. election cycle to put friendly lawmakers into office.

The new ad from Coinbase aims to promote crypto alternatives to sending remittances, and features a young man who sends money to his grandmother in Mexico.Coinbase says that while the average fee rate to send money overseas is 6.18%, it is free to send that money with USD Coin, a digital stablecoin, on Coinbase Wallet.

"Our traditional financial system is not working for communities of color, who experience disproportionate barriers to wealth-building at every turn," said former Los Angeles Mayor Antonio Villaraigosa in a statement linked to the ad campaign. Roger Stone, a longtime Republican operative who served as an adviser to Donald Trump, was secretly recorded at Mar-a-Lago spilling the beans on the former president’s strategy to challenge the results of the 2024 election should he lose again. The self-described “dirty trickster” of right-wing politics unknowingly divulged the plan to liberal reporters Lauren Windsor and Ally Sammarco, who posed as Trump fans and covertly videotaped him at a “Catholics Prayer for Trump” event on March 19.

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