Coca-Cola is launching a new Orange Cream soda in the US and Canada, capitalizing on the recent trend of nostalgic flavors. The beverage will be available in both regular and zero sugar varieties. This move comes as the company seeks to innovate and respond to changing consumer preferences.
Coca-Cola is set to launch its new Orange Cream soda in the United States and Canada on February 10th. The beverage will be available in both regular and zero sugar options. The company announced that it developed the soda, which blends cola with orange and vanilla flavors, in direct response to the increasing consumer demand for comforting and nostalgic tastes. Orange cream, first introduced with the Creamsicle ice cream bar in 1937, has recently experienced a revival in popularity.
This trend is evident in the rise of brands like Olipop, a probiotic soda, which introduced an orange cream flavor in 2021. Carvel also reintroduced its iconic Orange Dreamy Creamy ice cream last year, marking its return after a 50-year hiatus. Even fast-food giant Wendy's jumped on the bandwagon by debuting an Orange Dreamsicle Frosty last spring. Coca-Cola has been experimenting with new flavor offerings in recent years, capitalizing on consumer interest in unique and limited-edition products. In 2022, they launched Coca-Cola Creations, a series featuring colorful cans and bottles with various intriguing flavors. These included hints of coconut, strawberry, and even Oreos. While Coca-Cola Spiced, a raspberry-flavored Coca-Cola, was initially launched as a permanent addition to their lineup last February, the company surprisingly pulled it from the market in September, stating it would be replaced by a new flavor in the current year.Coca-Cola asserts that the Orange Cream flavor, while not a permanent fixture, will be available for purchase at least through the first quarter of 2026. This strategic approach allows the company to test consumer response and gauge the long-term viability of the flavor. Coca-Cola's North American marketing chief, Shakir Moin, acknowledged in an interview last year that the company is actively trying to accelerate its product development process. He emphasized the need to keep pace with the rapidly evolving consumer landscape and market trends, stating, 'Consumers are moving faster. The market is moving forward faster. We've got to be faster than the speed of the market.
Coca-Cola Orange Cream Soda New Flavor Nostalgia Consumer Trends
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